Principles of Marketing
How organisations identify and satisfy customer needs profitably โ the marketing mix, market segmentation and targeting, and the fundamentals of consumer behaviour that underlie every marketing decision.
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Instructor: Umweka Academy
๐ 7 lessons
โฑ 2.9h content
๐ฅ 0 enrolled
๐ฏ Intermediate
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Certificate included
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This course includes
- 7 lessons across multiple modules
- 2.9 hours of content
- Videos, PDFs & quizzes
- Certificate of completion
- Lifetime access
What you'll learn
Understand core concepts and fundamentals
Apply knowledge through practical exercises
Solve real-world problems confidently
Build a strong foundation for further study
Pass assessments and earn your certificate
Access instructor support and Q&A
Requirements
- A device with internet access (phone, tablet, or computer)
- Basic understanding of Marketing
- Dedication and willingness to learn